About Us

Crafting Jewelry You’ll Remember for a Lifetime

A Dream Forged in Gold

Rocco’s Jewelry opened in 2015 with just 500 grams of gold and a dream. Founded by Rocco Dibene, the store quickly grew into one of the Bronx’s most trusted jewelers.

A Passion for Permanence

Rocco’s passion for jewelry started in college while working at his soon-to-be father-in-law’s pawn shop. What inspired him most was the timelessness of gold and diamonds — gifts that last forever, carry memories, and grow in value. To this day, he still wears the gold chain his grandparents bought for him in Italy, a daily reminder of his family’s humble beginnings and the value of hard, honest work.

From The Bronx to the Big Stage

From the start, Rocco built his business on transparency. While many jewelers misled customers with inflated prices or unclear quality, he focused on fairness and honesty — making sure every customer knew exactly what they were getting. For him, each piece isn’t just jewelry, it’s someone’s forever piece — whether it’s a first communion chain, an engagement ring, or a custom design that represents years of dedication.

Today, Rocco owns two stores in the Bronx — at Fordham Road & Webster Avenue and Arthur Avenue & 187th Street — and has created custom pieces for celebrities like Manny Pacquiao, Mike Perry, and Jadakiss.